Macallan Masters of Photography edition launches

09 December, 2013

Edrington has launched The Macallan Masters of Photography: Capsule Edition - Daido Moriyama ‘Remix, Remixed’ exclusive to travel retail.

The bottle was designed in collaboration with contemporary Japanese photographer Daido Moriyama, and is said to acknowledge the 75-year old’s “contribution to the art of photography”,

The whisky was chosen by The Macallan’s Whisky Maker Bob Dalgarno. It was matured in a first-fill sherry seasoned oak cask and is described by Erdington as “indulgent and sumptuous, and showcases the dark character of The Macallan”.
 
There are 500 bottles of the 59.8% ABV whisky. It is priced at US$1,750 per bottle.  
 
Ken Grier, director of malts at Edrington, said: “We took our inspiration for this capsule edition of The Macallan Masters of Photography following an exclusive event by Daido Moriyama, supported by The Macallan at The Tate Modern, entitled ‘Menu’.  350 guests gathered and selected their personal menu of Daido Moriyama’s photographs which were then bound into a silk screened book cover and signed by Daido.  
 
“This made such an impression that we were moved to further celebrate his work by creating a very distinctive limited edition.  We felt passionately about capturing Moriyama’s challenging perspective and style.  His influence over the photographic world in both Japan and the rest of the world has been profound, and we’re relishing marking his life and work with this latest release.”
 
The Macallan Masters of Photography: Capsule Edition - Daido Moriyama will be displayed and available for sale in DFS stores at Singapore Changi Airport Terminals 1, 2, and 3 from mid-November 2013 until the end of February 2014.
 
The limited edition will also be showcased in other selected travel retail stores from January 2014.





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