Meaning ‘crazy apple’ in Spanish, Manzana Loca is described by the UK drinks company as a product that bridges two expanding drinks categories, flavoured ciders and spirit-flavoured beers and RTDs.
The 5.5% ABV blend, which is priced at £5 for a 3x330ml bottle pack, is made in Herefordshire and is recommended to be served chilled from the fridge with a wedge of lime in the neck of its bottle.
Dan Bolton, managing director of Hi-Spirits, said: “The combination of medium-sweet cider with the sharp zest of tequila flavour and natural lime delivers a drink that is less sweet than most flavoured ciders, and more refreshing than spirit beers. Overall, the unique flavour and proposition of Manzana Loca will expand RTD sales for operators by appealing to a different consumer profile to existing brands.
“By avoiding clichéd ‘cactus and sombrero’ imagery in favour of bold, modern graphics on both the bottle and supporting POS, we’ve given Manzana Loca a strong visual appeal which will help encourage trial and build sales in busy pubs and bars.
“The brand is priced to fit neatly into operators’ existing promotional structure, enabling operators to offer Manzana Loca at two-for-£5, in ice bucket promotions and similar deals, further encouraging customers to try the brand.”