Cool drinks brands

30 September, 2013

There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.

The top four goes to: Apple, Aston Martin, Rolex and Nike.

Drinks category winners are:

-       Sparkling wines – Dom Pérignon

-       Spirits (aperitif/flavoured – Pimm’s

-       Spirits (brandy) – Courvoisier

-       Spirits (gin) – Bombay Sapphire

-       Spirits (rum/cane) – Sailor Jerry

-       Spirits (tequila) – Patrón

-       Spirits (vodka) – Grey Goose

-       Spirits (whisk(e)y – Jack Daniel’s

-       Beer – Guinness and London Fields Brewery

-       (there is no category for still/table wine)

CoolBrands is a list published by Superbrands and is said to be compiled by an “expert council and thousands of members of the British public who assess each brand bearing in mind the following criteria: style, innovation, originality, authenticity, desirability and uniqueness.”

The process is said to be independently assessed by the Centre for Brand analysis.





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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