Guardians to select next Glenlivet

26 September, 2013

Pernod Ricard will turn to The Guardians of The Glenlivet to select the next limited edition release of its top-selling single malt brand, The Glenlivet.

The Glenlivet Guardians’ Chapter will be chosen from three new single malt whiskies created by master distiller Alan Winchester.

They will be taken on a series of tasting events in countries such as Australia, USA, UK, India, South Africa and Japan.

The brand’s ‘Guardians’ – a global community of fans of the brand - will sample the whiskies and finally select the expression to become The Glenlivet Guardians’ Chapter.

The whiskies are: Classic, a “fruity whisky with soft sweet caramel and toffee notes”, Exotic, which is “rich with warm spicy notes” and Revival, a “fruity Scotch with a creamy sweetness”.

The whisky with the most votes will become a limited edition, with 2000 9-litre cases to be released globally from February 2014.

Nikki Burgess, brand director for The Glenlivet, said: “With The Glenlivet Guardians’ Chapter, we wanted to recognise and reward the knowledge, passion and experience of our Guardians and invite them to write the next chapter in The Glenlivet’s history.

“We’re excited to see which whisky our Guardians choose and hope it brings members – new and old – closer together.”





Comment

Christian Davis

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