Chivas 12 Made for Gentlemen by Patrick Grant launches

20 September, 2013
Chivas 12 Made for Gentlemen

The 2013 Made for Gentlemen

Chivas Brothers has launched a limited edition of its Chivas Regal 12 Year Old scotch in collaboration with British fashion designer Patrick Grant.

It is the second Made for Gentlemen edition that has been co-designed, following last year’s partnership with British shoe designer Tim Little.

Made for Gentlemen by Patrick Grant will be distributed to over 60 markets and will be supported by an app and Facebook marketing campaign.

It is priced at at US$35.99. 

This year’s bespoke tin case, created in France, features five layers of embossing and debossing.  

Richard Black, global brand director for Chivas Regal, said: "Last year’s collaboration with Tim Little was our most successful to date, distributed in over 60 markets, both domestic and travel retail.

“With our new limited edition, we wanted to celebrate the values of craftsmanship and heritage that are integral to Chivas Regal and we’re delighted with the result.

“It has been a pleasure to work with Patrick Grant, a renowned figure in the tailoring industry and we hope Chivas Regal fans will enjoy and treasure this unique collectible.”





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter