Casillero del Diablo Devil’s Collection unveiled

10 September, 2013

Concha y Toro presented the new Casillero del Diablo Devil’s Collection wines to the UK press last night in London.

Casillero del Diablo’s head winemaker Marcelo Papa was in attendance at Channel 4's headquarters to present the wines – a red and a white blend - and the Chilean wine brand's new marketing campaign The Wine Legend.

Casillero del Diablo Devil’s Collection will be available globally priced at around £8.99, a  £1 premium to the Casillero del Diablo Reserva range.

Papa said the white wine, a blend of cool-climate Sauvignon Blanc and un-oaked Chardonnay with 5% Gewurztraminer, had good acidity and freshness but still offered structure.

The red is less acidic, with more of an emphasis on fruit. It is a Syrah “balanced with Cabernet Sauvignon for backbone” with 15% Carmenere, to give a “velvety” texture.

Papa said the style of wines would be more suited to Northern European markets, particularly the UK and Scandinavia.

The UK is the destination for around a third of the Chilean brand’s sales; about 14.4m bottles. Casillero del Diablo is now the 12th largest wine brand in the market, according to Concha y Toro.

The winemaker added that the wines would launch in the US, a market in which he didn’t hold out as much hope for their success.

He said: “In the US they look for sweet and oaked wines. Their tastes may develop [towards fresher styles] so we will have to see." 


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