Confident Kiwi wine producers

22 August, 2013

New Zealand Winegrowers says wine drinkers globally are continuing to buy New Zealand wines.

The generic body that represents New Zealand wine growers, reports volume and value growth in its annual report. 

New Zealand Winegrowers chairman, Steve Green, said: "The small 2012 grape crop meant wine was in short supply and wineries took the opportunity to improve their positioning in the market. The end result was a 3% increase in the export value to a record $1.21 billion but 5% lower export volume".

A record 345,000 tonnes of grapes were harvested in 2013. North to South experienced ideal grape growing conditions with a long dry summer providing well balanced, well-ripened fruit, says the body. The 2013 crop is up 28% on the small 2012 harvest but up only 5% on 2011.

"Winemakers have welcomed the more normal 2013 harvest as the improved supply will facilitate renewed export growth in the year ahead," said Green.

NZW says this optimism has led to the first signs of new vineyard plantings. Green has cautioned that if the industry is to learn from the recent past, new plantings must be market-led and demand driven.

Green believes that there are still challenges for both growers and wineries, and supply discipline remains as essential now as ever before. "Provided the wine industry learns from the struggles of the past, we can look to the future with confidence," he said.

Keywords: wine, new zealand




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