Lacassagne takes over at Chivas

10 July, 2013

Laurent Lacassagne has this week (W/C July 8) become chairman and CEO of Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard.

He said: “I am delighted to be joining Chivas Brothers at this very exciting and dynamic period for our business. I look forward to continuing the commitment and investment behind our prestigious portfolio of Scotch whisky and gin brands which is best placed to take advantage of growth opportunities around the world.”





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Joe Bates

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It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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