Held in a pavilion on the South Grounds of the Royal Hospital Chelsea, guests at the Masterpiece Midsummer Party, had Macallan Amber cocktails while participating in an auction of art, antiques and luxury items.
Exhibitor at Masterpiece London 2013, the capital’s leading art, antiques and design fair, The Macallan showcased famous photography Annie Leibovitz prints and a specially commissioned sculpture by John Galvin which used wood from Macallan casks to display the brand’s new 1824 Series.
Throughout the eight days more than 3,000 consumers sampled The Macallan 1824 Series, says Maxxium UK. Guests had Macallan Amber and Sienna cocktails which were available at the restaurants and bars within the exhibition.
This year The Macallan’s sampling programme focuses on the contemporary art world, with the luxury malt whisky brand exhibiting at designjunction in September this year, said Maxxium UK.