Russian Standard to invest £7m in UK

13 May, 2013

UK: Russian Standard vodka is to invest £7 million on promotional activity over the summer. 

The brand's ‘Vodka as it should be’ TV advertising campaign will be on screens between May to July and the vodka brand is also to be present at UK music festivals Lovebox and Wilderness.

The vodka is available in 75 markets across the world and 2.9 million cases were in 2012, according to the brand.





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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