Russian Standard to invest £7m in UK

13 May, 2013

UK: Russian Standard vodka is to invest £7 million on promotional activity over the summer. 

The brand's ‘Vodka as it should be’ TV advertising campaign will be on screens between May to July and the vodka brand is also to be present at UK music festivals Lovebox and Wilderness.

The vodka is available in 75 markets across the world and 2.9 million cases were in 2012, according to the brand.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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