Rioja to spend eight million Euros on promotion

12 April, 2013

The generic body representing the famous Rioja win-producing region in north west Spain has announced that it is to spend  8 million Euros on promoting its wines this year.

The DOCa Rioja says the investment will be focused on Spain, United Kingdom, Germany, United States, Switzerland, Mexico and China.

Keywords: wine, spanish wine, rioja




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Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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