US: Pernod launches product info site

28 February, 2013

Pernod Ricard USA has launched Pro Bev Source, an online resource to help distributors, retailers and on-premise operators find product information.

Pro Bev Source is part of the Pernod-Ricard-USA.com website.

Larry Richardson, director, field communications, Pernod Ricard USA said: “As far as we can tell, no other spirit and wine supplier offers such a wide-ranging trade tool in the digital space.”

Pro Bev Source includes Pernod Ricard USA brand and product information, images, sales and promotional materials and a link to the Pernod Ricard Drinks Database, which holds more than a thousand drink recipes and photos. The Drinks Database includes recipes by brand/product, drink type, occasion and preparation difficulty, as well as “channel relevant” drink recommendations.

Pro Bev Source is linked to Pernod's training programme BarSmarts. Other features of the site include business tools such as profit calculators.





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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