President Cyril Camus said: “In our 150th year, we want to stay respectful of our past while resolutely looking towards our future.”
The Cognac brand is starting 2013 with a new logo featuring a streamlined version of its cloverleaf, reflecting the company’s heritage.
It is also unveiling Cuvée 5.150, a blend of five “ancestral cognacs”, each chosen for its character to symbolise the distinguishing mark left by the five generations of the family, dating back to.
“A tribute to how each generation has built on the skills of the previous one and breathed new life into lasting traditions” said Camus.
The limited edition cuvée comes in a special Baccarat crystal decanter.
Camus has also announced that it is launching a redesigned website and YouTube channel to show “brand insight and product exclusivities”. Its Facebook page will feature a competition starting in March calling on followers to share pictures on their “Finer things in life”, Camus’ mission.
Château du Plessis, the Camus family home will be the location of the launch of the new Elegance range with its new premium packaging and redesigned bottles.
There is also a commemorative book and a film recounting the history of Camus.