Maximilian will be taking over management from his father Georg J. Riedel who remains owner and advisor.
The son is the 11th generation family member to lead the famous stemware and crystal manufacturer, much beloved by lovers of fine wine.
Father and son have agreed that now is the time to transfer the business to the next generation. Georg J. Riedel, who joined the company in 1973, changed the fine wine drinking culture through his work with wine visionaries including Robert Mondavi, Marcel Guigal, Angelo Gaja and others.
Maximilian J. Riedel said, “I’m proud to follow in the footsteps of my father and build upon his successes. My vision is to strengthen the core European market, to expand our China subsidiary and to open new markets in Latin America within the next three years.”
Georg J. Riedel said: “As owner, I will remain associated with the company; I am proud of my son, who has expanded Riedel’s North American operations with exceptional success, significantly contributing to the company’s growth through his extraordinary talent and creativity.” He further reveals that “My daughter Laetizia Riedel-Röthlisberger will assist her brother in her capacity as corporate lawyer and brand ambassador.”