Courvoiser Le Voyage de Napoleon drops anchor

13 February, 2013
Courvoiser Le Voyage de Napoleon

The new VS

Beam and Maxxium Travel Retail are poised to unveil the new Courvoiser range, Le Voyage de Napoleon, at London Heathrow ahead of a European roll out in April.

The new exclusive-to-travel-retail VS, VSOP and XO, which will arrive at World Duty Free in Heathrow’s Terminal 5 on February 20, were first presented to the trade in October 2012 at Maxxium’s stand at TFWA Cannes.

The World Duty Free launch will include a ‘Paradis Cellar’ installation, which will remain on site for 4 weeks.

VS has a RRP of €36, VSOP will be €55, while XO is priced at €129.

Maxxium Travel Retail managing director, Glen Williams said: “Courvoisier Le Voyage de Napoleon will appeal to discerning drinkers as it offers Courvoisier loyalists a unique set of our key expressions across the price range, exclusive to this market.

“Travel retail is a unique and important channel for Courvoisier and provides a great platform to showcase the brand to a global audience. Many travel retail customers look for premium brands with a point of difference to those found in domestic markets and the luxurious presentation of this collection caters for this demand, reflects the quality, tradition and craftsmanship of Courvoisier and makes the perfect gifting solution for today’s travellers.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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