Diageo agrees JV with UBs’ South African sorghum beer business

28 January, 2013

Diageo has announced an agreement to buy a 50% interest in the company which owns United National Breweries’ traditional sorghum beer business inSouth Africa.

The remaining 50% will be held by a company affiliated to Dr Vijay Mallya of United Breweries.

Diageo will acquire its 50% interest for $36 million (approximately £23 million), subject to adjustments. The transaction is conditional on (among other things) consent from the South African competition authority and is expected to complete in the first half of this year.

On November 9 2012, Diageo and Mallya entered into a memorandum of understanding under which they would form a 50:50 joint venture, which would own United National Breweries’ South African sorghum beer business.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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