Diageo fires new Bulleit

24 January, 2013

Diageo has launched a 10 year old expression of Bulleit Bourbon in the US.

Bulleit 10 is a 45.6% abv whiskey and it is available throughout the country,
priced $44.99 for 75cl.

The company describes it as a “very limited”
expression.

Bulleit founder Tom Bulleit said: "I may be biased, but I think Bulleit
Bourbon is incredible at its traditional age of five to eight years, but
it's exciting to see what happened to a select number of barrels aged a
little longer.

“The result was a special expression of our family's bourbon
that exceeded our expectations and we knew we had to bottle it and share it
with our loyal fans,” he said.

“Bulleit 10 is a very limited and special opportunity to responsibly enjoy
the bourbon in a refined expression,” said Bulleit.





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David Williams

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Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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