Diageo fires new Bulleit

24 January, 2013

Diageo has launched a 10 year old expression of Bulleit Bourbon in the US.

Bulleit 10 is a 45.6% abv whiskey and it is available throughout the country,
priced $44.99 for 75cl.

The company describes it as a “very limited”
expression.

Bulleit founder Tom Bulleit said: "I may be biased, but I think Bulleit
Bourbon is incredible at its traditional age of five to eight years, but
it's exciting to see what happened to a select number of barrels aged a
little longer.

“The result was a special expression of our family's bourbon
that exceeded our expectations and we knew we had to bottle it and share it
with our loyal fans,” he said.

“Bulleit 10 is a very limited and special opportunity to responsibly enjoy
the bourbon in a refined expression,” said Bulleit.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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