He is to be responsible for the company’s corporate communications, external affairs, and corporate responsibility.
Kraus is to head up Bacardi's internal and external corporate communications, governmental and public affairs, and corporate responsibility programmes in sustainability, social responsibility and philanthropy. He also will serve as a member of the Bacardi Leadership Team and report to Bacardi president and CEO Ed Shirley. He will join the company by January 28, pending approval by the Bermuda Department of Immigration.
Shirley said: “We’re thrilled to add Eric to Bacardi. With his extensive career encompassing all facets of corporate, brand, and public affairs communications, he will further drive our commitment to corporate responsibility, company reputation, and strengthen relationships with key stakeholders globally."
Kraus most recently served as senior vice president of corporate communications and public affairs of Covidien (formerly Tyco Healthcare) directing Covidien’s internal and external global communications and government affairs strategies.
Kraus said: “I look forward to leading the team and leveraging the award-winning campaigns that continue to tell the unique story of Bacardi, while furthering our leadership position in responsible marketing and sustainable business practices to build upon our industry, regulator and NGO relationships.”
Prior to joining Covidien in July 2006, Kraus was vice president, external relations, Gillette, for Procter & Gamble.