"First floral vodka" Absolut Hibiskus launches

17 December, 2012

US: Pernod Ricard has launched Absolut Hibiskus - what it describes as the first ever floral-flavoured vodka. 

Launching to the US on and off-trade from January next year, the new flavour is a blend of hibiscus flower and pomegranate and is said to take “inspiration from the garden”.

The 40% abv flavoured vodka will be rolled out through to selected global markets in the spring of 2013.

Pernod said the presence of hibiscus brings a slightly acidic, berry-flavour to the vodka that is “underlined” by the sweet notes of pomegranate.

Nodjame Fouad, global marketing director at The Absolut Company said: "We're very excited that today for the first time Absolut brings a floral flavored vodka to market. What I particularly like about Absolut Hibiskus is that its combination of flavours is fiercely original, bringing cocktail culture in a new unexpected direction.”

“In recent years, in bars all over the world, a new sophistication has emerged regarding floral concoctions. People have begun to appreciate the many possibilities flowers bring to the world of cocktails.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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