Distell launches low abv sparkling wine

12 November, 2012

Distell has announced the launch of sparkling white wine, JC Le Roux Le Domaine, to the UK market.  

The latest release from Distell, which is also available in Norway, Denmark, Holland, Belgium and Ireland, has gained a listing in Morrisons.

The sparkling is 7.5% ABV, £8.99, and made from Sauvignon Blanc (80%) blended with White Muscadel (20%). 

Sarah Gandy, international marketing manager for Distell said: “With the festive season fast approaching and the recent popularity of lower strength wines, it’s a great time to launch Le Domaine into the UK. 

“South African wines are a major player in the sparkling market with the category currently in growth. With consumer choice increasingly shifting from champagne to sparkling wine, we believe that J.C Le Roux Le Domaine is perfectly positioned to benefit from this trend.“

Having secured the listing with Morrisons, Distell said it will continue to focus on securing listings in other grocery channels. 





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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