Bombay Sapphire launches £1.5m glass campaign

09 August, 2012

UK: Bombay Sapphire has launched a balloon glass as part of a £1.5m campaign to help consumers experience the ultimate G&T.

The launch is part of Bombay Sapphire’s strategy to “premiumise the G&T drinking experience”.

The glasses are to be seeded nationwide with over 30,000 glasses going into the on-trade. The launch will be supported by outdoor advertising to encourage the brand’s target 25-34 year old ABC1 audience to try the “Ultimate G&T”.

Consumers can also get their hands on the Balloon Glasses via an off-trade gift with purchase promotion that is running in the convenience channel. By purchasing a large bottle of Bombay Sapphire, consumers can claim to free glasses at www.drinksmadeeasy.co.uk.

Bombay Sapphire is currently experiencing MAT Volume growth of + 16.7% and MAT Value growth of + 30.1%* in the on-trade.

Keywords: bombay sapphire




Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

Click for more »

Events

Facebook

Twitter