I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
Jaume Ferràs Santín joins The Macallan after five years of working for Bacardi Spain, where he held the position of marketing manager for Martini. He replaces Francis Coulter who left the position in 2011.
Santín previously worked with Edrington as a brand manager for The Famous Grouse, and oversaw the group’s brands at Maxxium Spain. He also worked on the launch of The Macallan Fine Oak in Spain in 2004.
Ken Grier, director of malts at Edrington said: “We have been seeking to fill this pivotal role for some time and with Jaume’s appointment we have found the right man for the job! His depth of experience and insight is first class and I am sure he will bring great thinking and charisma to The Macallan global brand team. We are at entering a crucial time for the brand and Jaume’s mix of spirit and luxury knowledge will undoubtedly help us realize our ambitions for this exceptional brand.”