Standing listening last night to The Macallan’s brand ambassador, Joy Elliot, who was conducting a tasting of the new 1824 Series at the Whisky Shop in London’s Piccadilly, I could not resist a feeling of déjŕ vu.
According to Bacardi, the Martini Star takes on the "indefinate" role of spokesperson for the brand, is cast in Martini’s advertising and attends VIP parties on its behalf.
In addition to taking the title, the winner will receive €150,000, 12 pairs of Christian Louboutin shoes and 12 outfits from my-wardrobe.com.
The global competition has seen 3,500 women from around the world compete, with Bacardi looking to find the contestant that best personifies its marketing slogan “Luck is an Attitude”.
In the latest round of the ‘Martini Star Royale Casting’, the field was whittled to 28 contestants, hailing from over 23 countries, by an international judging panel comprising shoe designer Christian Louboutin, my-wardrobe.com founder Sarah Curran and Yuri Buzzi, the winner of the vermouth brand’s competition last year, Martini Kisser Casting.
The remaining contestants will now meet in Ibiza this month for a week-long semi-final stage where they will be filmed carrying out challenges.
The videos will be available to view from September 4 at facebook.com/martini, with the seven that have received the most public votes entering the final round.
The winner will be announced by Bacardi in October.
Martini global brand director Arnaud Meysselle said: "We selected Ibiza as a location for this semi final stage of the campaign because it embodies a stylish energy that Martini is famed for. Ibiza is a real international player – stylish, playful and exciting.”