I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
Previously, Westcott-Pitt served as vice president of marketing for Dos Equis, Amstel Light and Newcastle Brown Ale.
Under his leadership the Dos Equis brand was marketed through the “Most Interesting Man in the World” campaign and continued its historical double-digit growth.
While Westcott-Pitt also led the launch of campaigns for both Newcastle and Amstel Light, such as the Newcastle Limited Editions and the “No Bollocks” campaign.
Lesya Lysyj, chief marketing officer, Heineken USA said: “As we continue to invest in our core Heineken brand, I’m pleased to congratulate Colin on his new role.
“Over the past three years, Colin has demonstrated a stellar combination of experience in marketing the upscale Heineken portfolio, as well as a proven ability to implement and execute on highly successful campaigns.”