Belvedere Unfiltered hits the UK

25 June, 2012

Moet Hennessy is rolling out its unfiltered Belvedere vodka to the UK market. Belvedere Unfiltered launched in the US in 2010 and it is now available in the UK, priced £43.99.

The vodka is created from Dankowskie Diamond Rye, a superior “baker’s grade” rye, grown on a small number of farms in Poland’s Mazovia region. The grain’s lower starch content and resultant lower yields allows its rich, full-flavored, rye characteristics to be “fully and uniquely expressed in the raw spirit”.

The matt black bottle with gold detail has been created to appeal to its target market - affluent male consumers.

The 40%abv vodka is to be targeted at high-end bars and members’ clubs as well as ‘luxury retailers’.

Keywords: vodka, belvedere



Bookmark this


Site Search

Best Bars

Best Bars

Wine Watch

 
A closer look at the wines that have passed through the pages of Drinks International and Drinksint.com.

For More UK Retailing News

Gin Guild dinner

I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.

read more »

Facebook

Twitter