Speyburn gets makeover

22 May, 2012

Speyburn Highland single malt 10 year old and Speyburn Bradan Orach have been repackaged. The distillery has also launched a members club for whisky fans called Clan Speyburn and a new website.

The new shape, label and sleeve reflect the Scottish scenery and the secondary packaging is now card instead of tin. The new designs are said to “boost brand exposure in retail outlets, increase the brands giftability, and… enhance consumer experience”.

To sign up to the Clan consumers can visit the clan area of the newly designed website and fill in the form. Membership offers the following benefits:

• A welcome pack including a ‘Clan Speyburn’ pin badge.

• A regular newsletter called 'The Gibbet', with exclusive insider news on what’s happening at the distillery and in the local area.

• Special offers, including exclusive limited edition bottlings, available to Clan Members only.





Comment

Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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