The new shape, label and sleeve reflect the Scottish scenery and the secondary packaging is now card instead of tin. The new designs are said to “boost brand exposure in retail outlets, increase the brands giftability, and… enhance consumer experience”.
To sign up to the Clan consumers can visit the clan area of the newly designed website and fill in the form. Membership offers the following benefits:
• A welcome pack including a ‘Clan Speyburn’ pin badge.
• A regular newsletter called 'The Gibbet', with exclusive insider news on what’s happening at the distillery and in the local area.
• Special offers, including exclusive limited edition bottlings, available to Clan Members only.