The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
Bearing Prince Charles’ Royal Warrant, the 3,000 Jubilee cartons and bottles will go on sale in the UK only from June, priced £77. Laphroaig has also pledged to make a donation of £3000 to The Queen Elizabeth Scholarship Trust (QEST).
The liquid inside the bottle is Laphroaig 18 Year Old single malt (48% abv).
Distillery manager John Campbell said: “With Laphroaig’s royal connection to HRH Prince Charles, and as our most famous patron, we thought it only right to create a special pack to celebrate the 60th anniversary of Queen Elizabeth’s ascension to the throne. As proud bearers of a royal warrant Laphroaig is delighted that our 18 Year Old has become part of the Diamond Jubilee celebrations in its beautifully designed, premium Jubilee packaging.”
Reinforcing its special royal connections, Laphroaig is donating £3,000 to QEST. The charitable arm of the Royal Warrant Holders Association, the funds will go towards awarding craftsmen throughout Britain to help them further their careers.