Wodka heads for Canada

10 May, 2012

Panache Beverage is to launch its vodka brands in Canada. Wodka Vodka and Alchemia Infused Vodka are to be represented in Canada by OBH Wine and Spirits.

Michael Romer, vice president of business development, said: "Foreign expansion is a critical part of the Panache growth strategy and OBH Wine and Spirits gives us a tremendous partner for Canada."

Panache and OBH will appear before the LCBO (Liquor Control Board of Ontario) on June 1, 2012 to secure approval to sell and market the brands throughout all provinces and territories in Canada.





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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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