Accolade sparkles in off-trade

02 May, 2012

UK: Accolade Wines has launched a range of Ready to Serve (RTS) drinks under the Hardys, Banrock Station and Stone’s brands.

The full ‘Sparkling Collection’ range includes: Hardys Peach Bellini; Hardys Strawberry Bellini; Banrock Station Infusions Summer Berries, Stone’s Ginger Punch, Echo Falls Spritz Pinot Grigio and Echo Falls Spritz White Zinfandel Rosé. Listings have been secured in Sainsbury’s, Morrisons and One Stop and the range will be available this month.

The pre-mixed drinks category is worth £59m in the off trade and is one of the fastest growing sectors, seeing 37% growth compared to last year, according to Nielsen data.

Accolade Wines will be supporting the launch of The Sparkling Collection in the off-trade sector through print advertising, social media and in-store displays.





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

Click for more »

Events

Facebook

Twitter