Wade will report to Scott Blazek, senior vice president of sales, and will be responsible for overseeing the delivery and execution of the company's commercial plans and priorities as well as managing the company’s annual business and sales operations planning.
Wade joined Heineken USA in 2008, as the zone director for Texoma. Under Wade’s leadership, Texoma was the best performing zone in the company three years in a row; delivered 14,000 new points of distribution and an incremental 464K cases versus the prior year.
Prior to joining Heineken, Wade served as a director of sales at Diageo Guinness USA.
Wade will be relocating to the New York Tri-state area.