MyCocktails are frozen

20 April, 2012

The Manchester Drinks Company’s RTD line, MyCocktail, is set to be extended with the UK launch of frozen pre-mixed cocktail pouches.

Available in £9.99 packs of four 30cl pouches, the cocktails have an abv of 6%.

The pouches are designed to be frozen for three hours, then left to stand for five minutes before consumption, but can be drunk chilled too.

The Strawberry DaiqGOri is a “take on the bartender’s classic” Daiquiri and is a mix of strawberry puree and white rum, while the Lime MarGOrita comprises a shot of lime juice and tequila. 

Strawberry DaiqGOri and Lime MarGOrita contain 297 and 321 calories per pouch respectively. 





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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