Bacardi GTR appoints new MD

16 March, 2012

Bacardi Global Travel Retail has appointed Mike Birch to the role of managing director.

He is currently global sales leadership director for Bacardi Limited and he will also continue in this role. Birch has been at the company for 15 years.

Previous Bacardi GTR managing director Andrew Carter is to join Treasury Wine Estates.

Before joining Bacardi, Birch worked for Coca-Cola and Virgin in various sales, marketing and operations roles.

Birch will be based in London and will commence his new role from May 1.





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

Click for more »

Events

Facebook

Twitter