Ballantine's whisky goes for golf

15 March, 2012

Chivas Brothers is to launch a limited edition golf pack for its Ballantine’s 17 and 21 year old blended whiskies.

The launch is to reinforce the brand’s association with golf ahead of the fifth consecutive Ballantine’s Championship. This takes place from April 26-29 at the Blackstone Golf Club in Icheon, Korea.

The 21 year old pack has an RRP of US$118 in Asia duty free and it doubles as a golf accessories bag, housing a 70cl bottle alongside six branded golf tees. The design is inspired by the pattern of a traditional brogue golf shoe.

Peter Moore, Ballantine’s global brand director, said: “We are delighted to be unveiling a Ballantine’s Golf Limited Edition pack for our 17 and 21 Year Old expressions. Commemorating the fifth year of the Ballantine’s Championship, the premium design of this unique keepsake echoes the high quality and attention to detail that underlines the brand, while the additional benefit of the pack functioning as a golf accessories bag will strongly appeal to consumers.”

 The brand is committed to the tournament until at least 2013.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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