Australia: Stoli appoints new distributor

13 March, 2012

Australia: Stolichnaya has signed a five-year distribution deal with island2island Beverage Company.

The new agreement is to include the distribution of Stolichnaya vodka, Stolichnaya flavoured vodkas, Stolichnaya Gold, and elit by Stolichnaya.

Val Mendeleev, CEO of Stoli brand owner SPI Group said: “The passion and focus of the island2island team complements our continued commitment to invest across on- and off-premise and to develop original, exciting initiatives for our Australian customers. Innovation, a new global campaign and engaging digital programs will reinforce further Stoli’s strong position in the market.”

island2island also distributes Angostura Bitters and rums.

Stolichnaya was previously distributed in Australia by Suntory who has now partnered with Russian Standard.





Comment

Dominic Roskrow

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