Campari America launches coconut vodka

07 February, 2012

US: Campari America has launched a coconut vodka under its Skyy Infusions brand.

Skyy Infusions Coconut joins Dragon Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus, Raspberry and Passion Fruit.

Jason Daniel, brand director, Skyy vodka said: “The coconut category as a whole, especially coconut waters, has seen a tremendous surge of popularity in recent years. Campari America has elevated this trend by creating a natural, refreshing infused coconut vodka that will appeal to both consumers and bartenders as they search for more exotic and authentic flavour experiences."

The product, made from real coconut, will be available in 50 ml ($1.99), 750 ml ($18.49), 1 L ($23.49) and 1.75 L ($26.99) bottles. The launch will be supported by advertising, social media activities, and on-/off-premise promotions.





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