Heineken USA appoints western sales chief

07 February, 2012

Heineken USA has appointed Brian Fried as regional vice president sales, western region, effective immediately.

In his new role, Fried will report to Scott Blazek, senior vice president of sales, and will be responsible for driving sales, managing "regional resources, as well as establishing and maintaining the Heineken USA culture in the region".

Blazek said: “Brian has established himself as a true leader at Heineken USA, developing and implementing programmes in the western region that have led to improved sales volume, increased revenue and strengthened our relationships with distributors and customers."

Fried will continue to be based in the company’s Long Beach, CA office.





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Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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