I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
The deal will see Jim Beam and Makerís Mark†bourbons, Sauza tequila and Teacherís scotch distributed by CEDC.
The deal follows CEDCís agreement with La Martiniquaise in December to distribute Label 5 whisky in Russia.
William Carey, president and CEO of CEDC, said the deal was recognition of the ďvalue of CEDCís strong sales platform in the overall brown and white spirits market in PolandĒ.
He said: ďWe look forward to working further with the premium, internationally recognised brands which fit in our well-balanced portfolio of vodka, brown and white spirits and wine products.Ē
ďWe are looking forward to further development of Jim Beamís consumer base in Poland and we see opportunities for the worldís number one bourbon to continue its expansion in the fast growing whisky market in PolandĒ
According to CEDC, the Polish whisky market has almost tripled in five years and in 2011 reached about 10 million litres, making it one of the top 25 whisky markets in the world (Nielsen, 2011, 12 months ended November).