In research commissioned by ProWein ahead of the 2012 Düsseldorf event, consumers in the UK, the US, Germany and China were asked about their ideal wine.
In the UK, 15% of regular wine drinkers said their ideal wine was from France with Australia ranked second with 11%.
ABV was also found to be important to UK consumers with over 80% saying it was something they considered.
For the Chinese middle-upper class that drink imported wine, 57% said their ideal wine was French, 10% said Chilean, 5% Chinese, 4% Italian and 3% Australian.
In Germany, domestic wine is favoured, said the research, while - contrary to industry perception - 43% of German regular wine drinkers said their ideal bottle of wine would cost € 5.00 or more.
67% of Germans said their ideal wine would be organic, sustainable, fair trade, biodynamic or carbon neutral, compared with 34% in the UK and 42% in the US.
Alternative closures have become more accepted in the US, found the research, but natural cork remains the ideal closure for 56% of US regular wine drinkers.