Rok Stars thrash out Oval's UK debut

12 December, 2011

US consumer goods company Rok Stars has stuck a deal with Castle Trade Services to launch its recently acquired Oval vodka in the UK.

Rok Stars is a newly formed company headed by Patron Spirits co-founder John Paul DeJoria and UK businessman Jonathan Kendrick which has a set out a strategy to “identify, develop and market highly innovative ‘game-changing’ consumer products, globally”.

The deal, which according to Rok Stars is “worth a minimum of €3.5m” across 3 years, follows Rok Stars’ announcement last month that it had bought-out the Austrian brand.

Kendrick said: “Castle Trade Services recognise that amongst a plethora of premium vodka brands, Oval is wholly unique in that during its patented distillation process we bond water molecules to the alcohol molecules naturally, thus reducing the de-hydrating effect of consuming alcohol.

“With Oval vodka you can ‘enjoy more, hurt less’ while enjoying the great taste of this beautifully packaged premium vodka.”





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

Click for more »

Events

Facebook

Twitter