Absolut signs with Lagena Distribution

04 November, 2011

The Absolut Company has entered into agreement with JF Hillebrand subsidiary, Lagena Distribution, for the management of the company's logistics and distribution.

According to the Stockholm-based Lagena, the deal covers “the management of complex product flows from Pernod Ricard’s global production sites to Sweden, with subsequent redistribution from Sweden across Europe”.

Mats Eriksson, customer service director for Absolut said: “Lagena will provide us with a unique logistics solution, for which we needed a specialist."

Absolut previously worked with Lagena’s parent company, global logistics specialist JF Hillebrand, for its international export shipping.

Per Öhagen, managing director of Lagena, said: “It is truly inspiring to have the confidence to deal with this critical and challenging distribution network, where both creativity and delivery are crucial properties.” 





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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