Special report: Cannes day 1

20 September, 2011

Drinks International is at the TFWA in Cannes and will be bringing daily videos to drinksint.com. Click the link for the first installment. 


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Dominic Roskrow

Spirit of Brazil has its day

Have you noticed just about every alcoholic drink has its own designated day?  What’s that about? Do the people who create these days think it makes a blind bit of difference in the way their target consumers treat the drink on its own special day?

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