DJ designs Olmeca tequila bottle

20 September, 2011

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

The matt black bottle features the DJ’s signature ‘F’ icon in holographic foil to “reflect the look and feel of a CD”.

Olivier Fages, international vice president for Olmeca, said: “This is the first time a tequila bottle has been co-designed with a DJ and is testament to our commitment to innovation in the category. We are confident it will be well received by dance fans in Russia. Olmeca Tequila has a history of successful marketing campaigns in the dance music arena and by partnering with one of the world’s top DJs, we are taking our presence among this audience to the next level.”

The bottle is part of Olmeca’s existing partnership with Ferry Corsten, which saw the launch of ‘Be the DJ’, an international young DJ competition.

The tequila is available in 80 markets worldwide.





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Joe Bates

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