Last night in London kilts and headdresses collided as two very distinct worlds united. Itís hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind†Ballantineís Brasil†have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
Tim Young has been promoted to the position of marketing director of global travel retail and will be based in London.
Previously Young was the travel retail director of trade marketing, responsible for in-store activities throughout the market. †
In his new position he will manage a marketing team and is tasked with creating and executing Brown-Formanís travel retail marketing strategy. ††††
Finbar Boyle, who has been named director of travel retail for the Australia/Pacific region, will be responsible for the companyís travel retail portfolio, based in Aukland, New Zealand.
Boyle was Brown-Formanís finance manager for global travel retail in London. †
Jeannine Wise has become brand portfolio manager, global travel retail in Louisville, where she will be responsible for creating global promotions and development plans. †
Prior to this assignment she was the Jack Danielís sales promotion manager for the US.
Also based in Louisville is David Page, who has been named the travel retail Americas trade marketing manager.
He will be working closely with both travel retail operations and Brown-Formanís 'military and transportation' sales operations. †
He was formerly a member of the Brown-Forman public relations team working on brands including Finlandia vodka.