Poliakov goes red

22 August, 2011

French vodka brand Poliakov has extended its line in the European on-trade to include a ‘red fruit’ liqueur.

Brand owner La Martiniquaise has described Poliakov Red as a vodka with cranberry and raspberry aromas.  

The varient - which carries an abv of 20%, comes in 70cl bottles and is priced at €9.95 - can be drunk neat or on the rocks with a variety of mixers “including energy drinks".

The target audience is men and women aged 20-30 years old and, according to the brand, the move has been driven by the success of ‘red vodkas’ in Europe.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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