Poliakov goes red

22 August, 2011

French vodka brand Poliakov has extended its line in the European on-trade to include a ‘red fruit’ liqueur.

Brand owner La Martiniquaise has described Poliakov Red as a vodka with cranberry and raspberry aromas.  

The varient - which carries an abv of 20%, comes in 70cl bottles and is priced at €9.95 - can be drunk neat or on the rocks with a variety of mixers “including energy drinks".

The target audience is men and women aged 20-30 years old and, according to the brand, the move has been driven by the success of ‘red vodkas’ in Europe.





Comment

Dominic Roskrow

Rum's time to shine

Who would have thought it? After decades of dabbling on the margins of the fashionable bar trade, rum is enjoying its most successful spell in the limelight since the early ’90s, when spiced rums swept all before them.

Click for more »

Events

Facebook

Twitter