Beam appoints bourbon manager

17 August, 2011

Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.

In this role, Bauder will lead Beam’s largest spirits category, which includes Jim Beam, Maker’s Mark, Knob Creek and Basil Hayden’s.

Bill Newlands, Beam president, North America, said: “Bourbon is our number one, single largest category at Beam, and I’m confident that with Chris’ leadership we’ll continue to revolutionise within our portfolio and drive other industry trends.”

Before joining Beam, Bauder served as SC Johnson’s vice president marketing, international markets.  





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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