Beam appoints bourbon manager

17 August, 2011

Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.

In this role, Bauder will lead Beam’s largest spirits category, which includes Jim Beam, Maker’s Mark, Knob Creek and Basil Hayden’s.

Bill Newlands, Beam president, North America, said: “Bourbon is our number one, single largest category at Beam, and I’m confident that with Chris’ leadership we’ll continue to revolutionise within our portfolio and drive other industry trends.”

Before joining Beam, Bauder served as SC Johnson’s vice president marketing, international markets.  


David Williams

Vineyard vs winemaking

What is the most important component of a wine brand? What makes it what it is, or, put another way, what can it not do without?

Click for more »