I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
The buyout from the hotel group De Vere, is said to have been financed by a private equity company led by the former chief executive of Gruppo Campari, Enzo Visone.
Greenalls is celebrating its 250th anniversary this year. It claims to produce about 70% of the UK’s gin, supplying UK multiple retailers such as Tesco, Asda and Sainsbury.
The business is deemed ‘non-core' to De Vere’s hotel and venue business.