I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
Schincariol is the controlling shareholder of the Schincariol group companies, a Brazilian beer and soft drinks producer.
The purchase is seens as giving Kirin a base in South America’s biggest economy.
Schincariol is the second largest beer producer in Brazil known for its Nova Schin, Devassa Bem Loura, Glacial, Baden Baden and Eisenbahn brands.
It also produces and distributes carbonated soft drinks, juices and bottled water under the Schin and Skinka brands, among others, and ranks third in the Brazil carbonated soft-drinks market. Schincariol has a nationwide distribution network and 13 modern production facilities, providing the platform for further development of operations in the growing Brazilian market.
The acquistion pits Kirin up against A-B InBev, the world's biggest brewer, the Bev part being the original Brazilian part of the company. AB InBev has a more than 70 per cent market share in Brazil through its best-selling beer brands such as Brahma.
Schincariol is blieved to have approximately 12% of Brazil's beer market through its Devassa Bem Loura and other brands. More than 80 per cent of its sales are of beer.