Absolut draws a Blank

14 July, 2011

Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.

Mark Hamilton, global marketing director at The Absolut Company said: "In Absolut Blank, Absolut has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art."

The 18 participating artists represent a variety of creative disciplines from drawing, painting and sculpting to film making and digital art.

Absolut Blank will be launched in several countries and is now live in the UK.





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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