Absolut draws a Blank

14 July, 2011

Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.

Mark Hamilton, global marketing director at The Absolut Company said: "In Absolut Blank, Absolut has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art."

The 18 participating artists represent a variety of creative disciplines from drawing, painting and sculpting to film making and digital art.

Absolut Blank will be launched in several countries and is now live in the UK.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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