Funkin creates bartenders' web portal

14 July, 2011

Funkin, the UK-based purée brand, has added a trade portal to its website to “enhance engagement” with bartenders.

The ‘pro’ section of the site provides cocktail recipe ideas, a ‘menu builder’, blogs from mixologists, information about training schemes and news on the brand's innovations.

Users can register for free and can also access Funkin’s range of fruit purées and cocktail mixers.

Customers can also track their ‘loyalty points’, a programme that launched in January this year and now comprises over 500 members.

Visit: www.funkin.co.uk/pro





Comment

Dominic Roskrow

Rum's time to shine

Who would have thought it? After decades of dabbling on the margins of the fashionable bar trade, rum is enjoying its most successful spell in the limelight since the early ’90s, when spiced rums swept all before them.

Click for more »

Events

Facebook

Twitter