Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
MMXI is described as the “super premium” addition to the range and has been limited in its release to 1,824 bottles.
“High profile” locations such as the Tasa Meng store in Taiwan’s Taoyuan International Airport, Sky Connection in Hong Kong and Lotte in Seoul Incheon have been selected for the launch.
The 48.2% expression, has undergone ageing in sherry oak casks, some of which were first-fill, to create “fruity” characteristics with “hints of toffee apple, caramelised ginger and spice”.
MMXI is presented in a decanter with a ‘sliver dress’ stopper and is set in a rosewood display box.
Steven Sleigh, area director global, travel retail for The Edrington Group, said “The response to the travel retail exclusive 1824 Collection has been extraordinary and the demand for the first Limited Release decanter, the most premium expression in the collection, far exceeded supply.
"The Macallan 1824 Limited Release MMXI decanter is a very refined and elegant addition to the collection and the whisky it contains is quite superb.”